Custom contrived: Apple Day

An Apple a Day

Apples and the British. We do love an apple! Whether its plucked from the tree, in a sauce for pork or fermented in a cider, there’s something quintessential about apples and the British. We’ve sung to give good crops and bobbed at Halloween so it is about time they had their own custom.

National Apple Day is a contrived custom which has spread remarkably quickly. Started in 1990 on the 21^st October. Like the trees themselves they have grown and grown! Its unusual compared to some contrived customs because firstly it has spread and secondly it was the establishment on one organisation, Common Group, an ecological group established in 1983

The rationale by the initiators the Common Ground was to celebrate the richness and variety of the apples grown in the UK and by raising awareness hopefully preserve some of the lesser known types, hopefully preserving old orchards and the wildlife associated with them

Apple of your eye

The Common Ground website describes how by reviving the old apple market in London’s covent garden the first apple day was celebrated:

“The first Apple Day celebrations, in the old Apple Market in London’s Covent Garden, brought fruit to the market after 16 years’ absence. Forty stalls were taken. Fruit growers and nurseries producing and selling a wide variety of apples and trees rubbed shoulders with juice-and cider-makers, as well as writers and illustrators with their apple books.

Representatives of the WI came laden with chutneys, jellies and pies. Mallorees School from North London demonstrated its orchard classroom, while the Hertfordshire & Middlesex Wildlife Trust explained how it manages its orchard for wildlife. Marks & Spencer helped to start a trend by offering tastings of some of the 12 ‘old varieties’ they had on sale that autumn. Organic growers were cheek by jowl with beekeepers, amidst demonstrations of traditional and modern juice presses, a calvados still and a cider bar run by the Campaign for Real Ale. Experts such as Joan Morgan identified apples and offered advice, while apple jugglers and magicians entertained the thousands of visitors – far more than we had expected – who came on the day.”

From the seeds…

From that first Apple Day, it has spread. By 1991 there were 60 events, growing to 300 in 1997 and now 1000s official and unofficial events, mainly but not wholly focusing on traditional apple growing regions such as Herefordshire. It has grown to incorporate a whole range of people to include healthy eating campaigns, poetry readings, games and even electing an Apple King and Queen in some places festooned with fruity crown. In Warwickshire the Brandon Marsh Nature reserve stated in 2016:

“Mid Shires Orchard Group are leading a day celebrating the wonders of English apples. Learn about different varieties, taste fresh apple juice and have a go at pressing (you can even bring your own apples to have turned into juice for a donation).

Things to do on the day:

• Play apple games •Learn about local orchards •Discover orchard wildlife •Enjoy the exhibitions •Explore the Apple Display • Buy heritage apple trees.”

Whilst a Borough Market, London, a blessing is even involved:

“Borough Market’s neighbour Southwark Cathedral will also celebrate the day with a short act of harvest worship in the Market, accompanied by the Market’s choir.”

Apple Day shows us that however urban our environment we can still celebrate our rural connections and with the growing number of events it is clear Apple Day is here to stay!