“The People of Loughborough are very proud of their ancient Fair, dating back to the thirteenth century and held in the streets and squares of the town.”
World Fair 1949
There are many seasonal fairs but few are as old and as visually imposing as Loughborough’s November fair. It has survived in its town centre location fighting against all attempts over the years to marginalise and send it to some park or outskirts of the town despite the complaints of ‘as a Fair with a mile of caravans’
Loughborough famous for its University, Ladybird books, bell making and the first package tour in that order; is perhaps not the first location for an ancient fair yet it is the fourth oldest in the country. The fair was granted back in 1229 by Henry III and has been continuing albeit in the format now of a fun fair ever since. The record stating:
“Of the Market Of Loughborough The lord the King grants to Hugh Dispenser that He have ,until his (Lawful ) age ,one market every Week, on Thursday, at his manor of Loughborough. Unless that market and the Sheriff of Leicestershire Is ordered to cause him to have that market. Of the Fair of Loughborough. The lord the King grants to Hugh le Dispenser that He have until the (lawful) age of the lord the King One fair at his manor of Loughborough every year In the vigil and in the day of St Peter ad Vincula And the Sheriff of Leicestershire is ordered to cause him To have that fair. Witness as above by the same(at Westminster,xxviith day of January in the fifth year of our reign).”
This was the third Charter fair for the town, given to Hugh Le Despenser Lord of the Manor of Loughborough. The fair was associated with the Feast of All Souls, perhaps an unusual date for a fair. However, when the calendar was changed in 1752 it moved to the 13th of November. Then finally local authorities in 1881 made it fall on second Thursday in November.
Open it fairly
Opening ceremony is itself a custom in itself, It is open like other fairs by the Town’s mayor but unlike other fairs where they are called to order by the ringing of the bell by a town crier, Loughborough does something fairly unique.
The local Grammar School itself a mere youngster compared, starting in 1595, provides three or four, smartly dressed trumpeters in suits and red ties. First they announce the Mayoral party outside the town hall and then go to the steps of the Waltzer where the Mayor of Charnwood officially calls the fair open. It is a decidedly medieval feel to the opening and quite fitting.
A fair change
Originally a cloth fair and wool. Then horses, cow and sheep. By the late Victorian period the invention of steam powered amusements meant that these were slowly taking over the trading fair until today they dominate it.
Interesting shows over the years have been the Phantoscope, a sort of cinema, a boxing booth and a lion show. Making today’s dodgems, ghost trains and spinners sound rather boring!
By the 1920s after a spell when the November streets were quiet due to WWI the fair saw the arrival exciting spectacles such as the Wall of Death. Indeed, the 1929 Leicester Mail romantically reported:
“That most ancient form of diversion, the fair, is still attractive because it appeals to the people’s robust sense of fun … Thousands of people are attracted to the town to participate, much to their own and other people’s enjoyment … if they remove it from the centre of the town it would dwindle and decay as so many other fairs have done, and an old age channel that has brought grist to the town would be permanently closed. So Loughborough as a whole, is not only disposed to grin and bear it, but to welcome it somewhat in the spirit of the song that bids us `Come to the fair.”
By the 1940s the side attractions which once were the main attractions were gone and the establishment of Ghost trains and dodgems and the establishment of families such as Collins’, Proctor’s and Holland which gave the fair a real feel of an annual reunion. In 2014 according to the Loughborough Echo the fair:
“The Star Flyer will be one of 20 massive rides brought along by the more than 100 show people along with other attractions, games, novelty stalls and refreshment stands. The fair, which spreads throughout the town centre, is organised by Charnwood Borough Council and attracts thousands of families. Pleasure rides this year include fairground favourites such as the Waltzers, Loop Fighter, Dodgems and Galloping Horses as well as more spectacular rides such as the Dominator and Extreme Ride. There is the ‘Kiddies’ Corner’ and perhaps one or two surprise attractions.”
And so it continues. The roads may have been closed off permanently now by pedestrianisation but this does not distract from the amazing site of these huge metal leviathans sitting cheek by jowl to the shop fronts. Every space is filled. Every side street. Like a maze and a cacophony of sound and blaze of light. The food. The lure of hook a duck, with a prize cheaper than that in the pound shop perhaps, but we still keep trying. All the fun of the fair is so true at Loughborough