According to the 1832, William Hone’s Yearbook:
the “good wives” of the labouring poor, mostly living in what was then called “the backside” (the yards behind Church Street), made a unique May day structure, the Lords and Ladies similar to a Guy Fawkes effigy.”..
Thisleton-Dwyer in his Popular British customs notes:
“At Baldock, in former times, the peasantry were accustomed to make a ‘my-lord and-my-lady ‘ in effigy on the first of May. These figures were constructed of rags, pasteboard, old masks, canvas, straw, &c., and were dressed up in the holiday habiliments of their fabricators—’my lady’ in the best gown’d, apron, kerchief, and mob cap of the dame, and ‘my lord’ in the Sunday gear of her master. The tiring finished, ‘ the pair ‘ were seated on chairs or joint stools, placed outside the cottage-door or in the porch, their bosoms ornamented with large bouquets of May flowers.”
What was the purpose of the custom. Thistleton-Dwyer adds:
“They supported a hat, into which the contributions of the lookers-on were put. Before them, on a table were arranged a mug of ale, a drinking-horn, a pipe, a pair of spectacles, and sometimes a newspaper. The observance of this usage was exclusively confined to the wives of the labouring poor resident in the town, who were amply compensated for their pains-taking by the contributions, which generally amounted to something considerable.”
The tradition must have been long established by 1832 as a Betty Thorn, described as “long since deceased”, was remembered as a “capital hand” at making a May day “my lord and my lady” Hone notes:
“These dumb shows as may be expected attracted a crowd of gazers They varied according to the materials and skill of the constructors One old woman named Betty Thorn long since deceased is still remembered as a capital hand at making up a Mayday my lord and my lady of whose appearance the above is a faithful description The origin of this singular not to say ludicrous custom of attiring inanimate figures in the humble garb of cottagers to counterfeit persons of rank or whether any particular individuals were intended to he represented and how and when they first became connected with the sports on May day are to me alike unknown The subject is worthy of elucidation The observance of the usage just detailed was exclusively confined to the good wives of the laboring poor resident in the town who were amply compensated for their pains taking by the voluntary contributions which generally amounted to something considerable.”
When and why the custom became extinct is unclear but it was long gone but not forgotten when in the town’s Festival in 1982 the custom was briefly revived as can be seen from this photo from Victoria Maddern from Baldock Museum….it has not be revived since!