Custom survived: Llansteffan’s Mock Mayor, Carmarthenshire

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I get the feeling that Llansteffan is a bit of a little known treasure – a quintissential slice of Welsh, a village dominated by a mighty castle, boasts a secretive ancient holy well with itself having its own ritual, a lovely slice of sand and perhaps the less known a mock mayor.

Now followers of this blog will know that I have an especial interest in this curious form of custom which is more prevalent that is first known, often because, it is essentially a local custom for local people – Llansteffan was no exception

With this in mind I felt rather daunted attending this custom. It certainly was a popular one held in a large marquee on the cricket field – more of later – everyone in the village appeared to be there! My first thought was would I understand it. Now in this case this did not just mean would I get the references but was it in Welsh!?

Said to start at 7 – it didn’t – the organiser spoke – in English. First hurdle passed. Now would I understand the references?

Mock-up

Llansteffan’s Mock Mayor is held on the Friday before the village’s big Fiesta Week. Like many mock mayors finding concrete details are difficult. The custom is unrecorded in any folk custom book I am aware of. Locally it is said to have at least dated back to the 19th Century being first recorded by William Waters his History of Llanstephan. He notes that the Mayor was:

“carried on chiefly by Glamorganshire visitors … on or about August 8 … The so-called mayor is drawn by his friends in a carriage for some distance, the procession generally terminating in the wood near the beach, when his representative announces to the audience that the “newly elected mayor”

Yet others have claimed it goes back to King John in the 13th Century. This is not unlikely because Llansteffan’s status as a borough was confirmed by King John in 1200 meaning two fairs a year could be held, Ffair Fawr and Ffair Fach. However, that may have resulted in the position of the Mayor, it does not explain the mock part!

It is recorded that the village tenants would meet regularly to give taxes to the local landowners and that this evolved into a social occasion relieving the effort of paying tax, those congregating would elect one of their member as a Mock Mayor and would then parade him around on a cart perhaps to make a mockery of their landowners!

This would be slightly different from other origins which are often in response of a nearby village becoming a town and adopting a Mayoral system despite the nearby town being older or bigger see Woodstock

To begin with the crowd warmly welcomed the current Mock Mayor Roger Penycoed , he was accompanied by a mini Mock Mayor, his grandson. Both wore bright red and white fur lined and gold ribbon robes with tricorn hats resembling old medieval mayoral garments. Then the County counselor was called on stage who then went to ceremonially disrobe him so that the election could begin.

A Mayor go round!

Then the hustings begun. Of course recent international politics meant there was a rich harvest to parody. It was evident that this was an event which allowed local characters and show people to entertain the group, the first up had apparently stood four times before (and lost) and styled himself Lord Cutglass. Amongst his many election pledges he suggested bringing back the Court Leet from the 13th century. where only men over 30 with an acre of land could vote, boos could be heard – no women county councilors- a dig at their current councilor. However his main thrust was the ‘corruption’ of the current Mock Mayor and his balcony to cries of ‘drain the swamp’ stolen from the Trump presidential campaign. The Ferry was a particular sore point, claiming that it allowed those from St Ishmaels and Landyfaelog to ravage our women, steal our cockles and talk with a Landyfaelog accent! It a direct parody of the ongoing EU Brexit situation. A suggestion of a wall between Llansteffan and nearby Llanbryn again neatly parodying recent political events. But he said the village need not worry as he had made trade agreements with the King of Lundy for pickled It was all in jest but one could see that the ferry was a bit of a sore point!

Then came the second candidate which in fact was two Watcyn and Hugh and with a routine based on a vox pox of local people roars and cries of laughter came when people were recognised. The audience were in tears from the performance. I did not know any of the background but there were common themes…a local man who is obsessed with exercise portrayed with his swimming cap on and glasses, another who kept repeating ‘100 %’ (and who doesn’t know someone whose response is always the same), a traditional welsh lady and another…well I all I can say it appeared Northampton was a popular source of derision….all done in that confused quick changing that would not have been out of place in a Tommy Cooper sketch! Despite these being local jokes the characterisations meant it was easy to work out who they were parodying from the audience and it was remarkable how similar characters are. Even in 1875 the tongue was already firmly in the cheek!:

“will soon effect great improvements in the ancient “maritime borough” at his own expense; such as erecting an iron bridge from the Castle Hill to St Ishmael’s, purchasing a large number of bathing machines, and establishing coffee taverns on the sands!’”

At this point a swingometer was brought on and demonstrated. Was this the way it was decided?

The final contestant again two entered to the jangling sounds of Turning Japanese in came the next candidates, The Japanese unified globe party; or JUGS, (!Insert joke there!) two locals dressed as Sumo Wrestlers, excusing their Welsh accents for being educated in a local college. They aimed to bring Macron, May and Merkle over for an economic summit in the village but despite their combined economic powers they could not book the village hall. They mentioned Hollywood coming Dame Judy Dench and Eddie Izard, but the big surprise they were allowed to park outside someone’s house. They claimed that two big Hollywood stars file for bankruptcy after buying around in a local pub! Which received cheers and claps from the audience as a clear response of some gentrification of their local for the tourist no doubt!

Mayored up

It is stated that the influx of tourists gave the Mock Mayor tradition a new lease of life being a popular event for the holiday makers coinciding with Miners Fortnight a holiday for Rhondda miners. This resulted in anyone being able to stand as the Mock Mayor and as such many holidays were crowned! Canvassing became important and candidates even had agents. The election followed national trends when in 1916 women were allowed to vote and women could become mock mayors. One of the most notable being in 1954 a Madam Lloyd George, no relation! In those days it was held close to y Gegin Fach were there are remains of a stage used for elections. During the early part of the 20th century the summer season encouraged by a local Carmarthen to Llansteffan bus meant that the custom remained as popular as ever. A notable Mock Mayor, top hatted wearing W.H. ‘Bonny’ Lewis, his election promise included a daily air service from Llanstephan to Llansaint and another for `a huge Observatory to be erected on the Castle Grounds to publish weather conditions for farmers and shoemakers. As such he was voted Mock Mayor in 1932 and 1953. Another `Paddy’  Trench suggested that mermaids could be employed in the bay to attract bachelors and gold plate all cockles raising their value. Such characters created great pre-election crowds to hear them speak.

De-Mocked

Despite the considerable popularity of the Mock Mayor ceremony times were changing. Tastes were changing. Holiday tastes were changing. The 60s and 70s saw the custom nearly completely disappear but it did not completely die out and was revived thanks to the Llansteffan Football Club who continue to organise it. The tourist numbers had perhaps fallen, attracted to the exotic beaches of the Med not doubt but this did mean that the Mock Mayors would return to local people. A custom like this lives or dies with both the enthusiasm of those involved and the ‘characters’ involved. The 80s saw these characters return and even the TV when to coincide with the 1987 General Election local character Des Cridland was to be unseated by the so called Morality candidate Peter Jones, only to have him disgraced by the appearance of a pregnant women who claimed Jones was the father. The TV cameras distilled all these dirty tricks and outrageous electoral pledges which may have been not far off from what was really going on at Westminster! The TV attracted more interest and clearly pride in their unique custom and since then the custom has been in very rude health. From the laughter cheers and effort made by the unsuccessful candidates it does not appear in any danger of disappearing!

Mayor have a word?

After the new candidates spoke it was time for the present incumbent to speak accompanied by his robed grandson with a placard vote Roger. With much lose he gave an impressive if slightly Bacchus sponsored one drawing on some more serious points peppered by the grandson chanting vote Roger. It was clear that there was warmth for him from the congregation and it soon became evident that this was more pantomime than politics.

Then after the outgoing Mock Mayor spoke it was over to the results and despite no phone numbers being released or time given to vote, a tally was given as the candidates waited feverishly on the stage. The vote gave Lord Cutglass the lead but then in rushed a postal vote from Patagonia (Patagonia? There is a large ex-Pat Welsh community there)…the postal vote sent it over the edge and the old Mock Mayor was voted in Roger Penycoed cheered and went to the front of the stage. The county councilor came back up on stage and put back his insignia, robe and tricorn hat he thanks everyone assembled and said ‘Please please last time never again!’

Llansteffan Mock Mayor’s ceremony is something I believe many communities need a lighthearted irreverent knock about where local people can identify what really annoys them in a typically British way. It is evident the lack of Cricket, empty houses in the town and the cost of drinks in a local pub are matters that do matter and so in typically British way comedy is used to identify them.

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