Hard cheese
It is perhaps rare that an attendee to a calendar custom or tradition could claim to have a feeling of dread verging on PTSD attending one. However, I got that feeling returning to the internationally famous Cooper’s Hill Cheese Rolling. It has been a long to, 27 odd years since my first and only visit. A lot had changed. But one thing remains, the bizarreness of running after a 7-8Ib Double Gloucester!
The Coopers Hill or Brockworth cheese rolling is perhaps after a royal occasion the most famous of British customs. However, it was not always like that. Indeed its history is a bit mysterious. The first recorded evidence is in a message written to the Town crier of Gloucester in 1826; although it locally thought to date back six hundred years. Many suggestions have been made for its meaning. Was it done to secure grazing rights on common land? Did it have an association with the turning year, the cheese representing the sun? Afterall cartwheels were rolled down hills in England at Midsummer and still are in Scandinavian countries. Did it thus represent a pagan tradition? A fertility rite? Indeed, the scattering of sweets at the start which was done for children could be associated with such viewpoints. What is certain is that was once associated with Whit Monday which suggests it may have had been part of a wider Whitsun fair; akin to that on the Uffington White Horse. And indeed, here too cheeses were rolled and chased.
A description from the Folklore journal of 1912 states
“The Master of Ceremonies, Mr W. Brookes, who has officiated in this capacity for over 30 years, appeared wearing, as usual, a brown top-hat which his parents won in a dancing competition many years ago, and with a chemise over his coat. He stood by the maypole and repeatedly called the crowd to form ‘the alley’ down the slope. The course being clear, the Vicar opened the ball by sending the first ‘cheese’ (a disc of wood wrapped in pink paper) rolling down the hill. Helter-skelter ran nine young men after it, and most of them pitch-polled. The first to secure the disc, stopped at the bottom by a hedge, had to trudge uphill again, and there exchange it for the prize cheese.”
So to 2023 and after making the considerable arduous climb to the slope the first thing that amazes you are the crowds – 1000s – all ages, all nations assembled to watch what is clearly the most pointless, crazy and dangerous of all calendar customs. The grandfather of all extreme sports and certainly the progenitor of all ‘down the pub’ wacky customs. At the brow of the hill could be seen the master of ceremonies adorning a large top hat and white smock and beside him a crowd of participants, precariously perched ready to launch after the cheese they could never hope of catching.
Then
“One to be ready!”
“Two to be steady!”
“Three to prepare!”
“and four to be off!”
Off went the Double Gloucester and off went the racers, in their impossible attempt to gain the cheese. At first the majority had managed their composer, its just like any other race, but then momentum hits and the ground does not appear as even as first appeared. A few start tumbling forward, then more, then they fall, cartwheel and tumble head long into the row of rugby tacklers below. All fuelled by the considerable cacophony of cheers from right across the hills. Some despite a few bruises leave standing up with the dignity upheld and proud to have done it. The majority disappear back into obscurity, save the boast to all that will hear that they ran the race. A small number go on to greater fame. Hopefully as the winner, denoted as the first to arrive at the bottom. Some as the ones injured by the experience.
The later often as was in the Women’s race often as not the same, as the adrenalin to win pushes you on and it seems a body devoid of the purposed propulsion of one’s legs is quicker! Indeed, it looked fairly inevitable for that winner and as the curtain closed around her and medical team came to her aid, a hush developed around the hill as we worried the cheese would be awarded posthumously. However, after a rather tense 20 minutes or so, the curtains retreated, a cheer went up as the winner naturally looking rather dazed and confused stood up and greeted her cheese and the clicks of the assembled photographers. The men did not go unscathed either with the men’s winner having a brief moment of recovery before not only being given the cheese but the new world record which he took with considerable humility. The previous record winner, a local, taking the loss with good nature but as he appeared each year to regale in his honour, the new winner hailing from Washington State, USA his regular challenge might be a challenge…but such is the international nature of this event now.
Roll back to the 90s!
Back in 1996 I met up with some old Uni friends who after even after seeing the carnage of previous attempts roped themselves and me into the race. To be honest either due to fortune, folly or favour, I do not recall making it right to the bottom; pretty sure they did; but at least I can claim to have done it. A boast that wins considerable kudos amongst the 1000s who now watch on in disbelief. Certainly, watching it from the bottom up is far more anxiety inducing than watching it from the top I can attest.
Much of the custom appears to be the same, the curiously attired master of ceremonies, the cheeses and races and the equally crazy run and finally crawl up the hill. The one thing I didn’t notice was the distribution of sweets. This certainly happened at the top of the hill when I attended and either I missed it or its gone. I would not be surprised it has vanished; the large numbers of spectators make it bit unlikely small children would be at the top ready to scramble for them.
I was not aware of any injuries when I went but only a few years earlier in 1993 it was noted that 15 people were injured, four seriously so and only three years after I went, in 1999 the council banned it, but a small group defied the ban and moved the race to earlier in the day to allay the councils fears over the sobriety of the participants. It worked and as Steve Roud (2005) notes in The English Year:
“Oddly enough, this was just in a time when the custom was becoming popular with the national press, who now report on it each year, usually accompanied by a piece on the eccentricities of the English. Now that its fame has spread, the event attracts entrants from far and wide, and seems ilittle danger of being allowed to lapse.”
Cheesed off!
However, Roud spoke too soon for in 2009 perhaps the inevitable did happen. Health and safety again unsurprisingly raised its head and it was officially cancelled. There was no rolling in 2009 and it seemed like the end. However, you cannot keep a good roll down and the next year a smaller event was organised by an unusual alliance of journalists and locals. Such that in 2011 when locals Candis Phillips and Sara Stevens bought their own four cheeses, as the company who had donated them had been prevented from doing so due to the legality of the situation, the event thus running without management. Around 500 people turned up and interestingly no injuries were reported: A former winner being quoted as saying:
“No-one’s going to stop us doing it. They say it’s not official, but we are all Brockworth people, and we’re running cheese today, so it is official. We strongly believe in it.”
A ‘Save the Cheese Roll’ campaign was started and the revival and global fame built and built. Only a major pandemic would stop it in 2020 and 2021, returning yet again in its rather spontaneous fashion unusually on Sunday 5 June 2022 due to the Jubilee celebrations.
So since the late 90s the fame of the cheese rolling has grown perhaps as a result of its near banning; such responses often result, such that it has become festival like. Thousands of onlookers crowd the banks either side of the ‘track’ and on the hill sides below, which incidentally give a remarkable unblocked view where the chases appear to tumble like dominos down the near vertical slope. Yet despite this fame and notoriety it remains unfettered by commercialism. There are no Cheese rolling T shirts. No mugs. No merchandise at all. Plenty of people come dressed up in a cheese fashion including some rather fetching cheese hats, but there is no attempt to make money from the event. To over commercialise it bar the car parking that is perhaps! In 1996 parking nearby was relatively easy and above the hill; now all roads are blocked and attendance does require a lengthy uphill pilgrimage.